Skip to main content

Complimentary Research Brief  |  October 2026

Where Does AI Go for Answers?

Inside the Sources AI Cites Across the Life-Science Buying Journey

When scientists ask AI about experimental challenges, technologies or potential suppliers, which sources appear in the answers? Aurora analyzed 1,523 AI responses and 27,219 source records across 15 life-science markets to explore how cited source types differ by question stage and market.

15life-science markets
381prompts
4AI models
1,523scored AI responses
27,219source records

Get the Complimentary Research Brief

    Marketing emails are optional and not required to receive the brief. We use your details to send it and to follow up on your interest, as described in our Privacy Policy.

    Research developed by Aurora Biomarketing for life-science marketing and commercial leaders.

    Cover of the Aurora research brief Where Does AI Go for Answers?, with two inside pages

    What you will learn

    • How the balance of supplier-owned content and peer-reviewed/society-publisher sources changes across five buying-journey question stages.
    • Which types of supplier-owned content are represented in early-stage versus supplier-selection questions.
    • Why industry-wide citation averages do not tell the full story for an individual life-science market.
    • How Aurora identifies cited journals and other scientific sources, and what the findings can—and cannot—tell marketers.

    This is descriptive research about sources cited in sampled AI responses, not a measure of scientists’ AI usage, supplier preference, purchasing behavior or the causes of AI recommendations.

    Get the Research Brief

    Built for Life Science. Built for Deeper Analysis.

    Aurora combines life-science market expertise with purpose-built source classifications, supplier-content analysis and journal-level intelligence to help marketers better understand the information landscape behind AI-generated answers.

    Explore Aurora AI Intelligence →