Illuminating the path to marketing success
Aurora Biomarketing combines decades of expertise in marketing strategy, media planning, and content creation, with a track record of transforming life science media brands into category leaders. We help clients reach target audiences, elevate brand visibility, and achieve market leadership through strategic insights and deep industry knowledge.
Inspired by the aurora’s brilliance, we illuminate the path for life science companies, guiding them through the complexities of marketing, media strategy, and communication.
At Aurora Biomarketing, we bring clarity and direction to your marketing, helping your brand shine while ensuring your investments deliver results.
Aurora Biomarketing’s
approach is built on three core principles:
Strategic Clarity
Aurora believes every marketing decision should align with a client’s goals. Aurora delivers clarity in an often chaotic marketing landscape by distilling complex challenges into actionable strategies.
Precision Media Planning
Aurora designs strategic, multi-channel media plans that maximize reach, engagement, and ROI. From traditional platforms to cutting-edge digital solutions, we ensure your message reaches its intended audience through the most effective channels, delivering maximum impact.
Partnership with Purpose
Aurora doesn’t just work for clients; it works with them. We are committed to building lasting partnerships based on trust, collaboration, and measurable results.
About Us
At Aurora Biomarketing, we combine over 50 years of experience representing and leading life science media brands with a proven track record of helping clients get the most out of their marketing programs. We’ve been in the trenches, and that firsthand knowledge gives us the insight to create strategies that truly work and deliver results you can measure.
What makes us unique? We’re insiders with the expertise to make a real difference for you. Our experience leading and working within digital media brands means we know how to navigate the complexities of marketing to deliver programs that work—and drive results you can see. For you, this means campaigns that are strategic, efficient, and designed with ROI in mind.
Our deep connections within the scientific community give us an unparalleled understanding of your audience and their needs. This helps ensure your message resonates with precision, helping you stand out and build trust with your clients. We’re here to be your partner—not just another vendor. With a blend of experience, creativity, and strategic thinking, we’re committed to helping you succeed in the life sciences industry. Let’s make it happen together!
Meet the Founders
We’re Joan Boyce and Lisa Huhalov, founders of Aurora Biomarketing, a media planning agency dedicated to the life science industry.
Joan is a media and marketing strategist with over 30 years of experience helping life science companies connect with their audiences in meaningful ways. She was pivotal in launching and shaping BioSupplyNet, the industry’s first digital life science product directory. She has led and grown brands like Drug Discovery & Development, Genetic Engineering & Biotechnology News (GEN), and Biocompare. Her expertise spans audience development, brand building, and marketing strategy and execution, using a data-driven approach to bridge the gap between scientists and tool providers. By leveraging insights, analytics, and innovative media channels, she creates opportunities that foster engagement, discovery, and collaboration. With a deep understanding of traditional and digital media and innovative technologies, Joan is now helping clients develop solutions that amplify brand visibility, expand their reach, and drive measurable success.
With 20 years of experience in life science marketing, Lisa Huhalov helped drive Biocompare’s success, positioning it as a leading brand in the industry. As a top revenue driver, she was known for her ability to design and implement strategic initiatives that drove brand growth and delivered measurable results for partners. Now, as co-founder of Aurora Biomarketing, Lisa continues to build on her expertise, creating and executing innovative marketing strategies that elevate brand presence, foster thought leadership, and achieve tangible success for companies across the life sciences sector.
Now as co-founders of Aurora Biomarketing, they combine their market expertise with a data-driven, innovative approach to media planning, marketing strategy, branding, and audience engagement. They have a proven track record of creating impactful channels that connect companies with their target audiences and share a passion for helping clients build strong brands, expand their reach, and drive real results.
At Aurora, we don’t just plan media—we optimize it. More than an agency, we are your strategic partner, helping you reach the right audiences, maximize your budget, and deliver measurable results.
Our Mission
At Aurora Biomarketing, our mission is clear: to help life science companies succeed through smarter marketing and media strategies. Whether we’re collaborating with startups to build a strong foundation or partnering with established brands to expand their influence, we work together to drive measurable results, accelerate growth, and achieve lasting success.