We’re Joan Boyce and Lisa Huhalov. We founded Aurora Biomarketing to bring decades of life science media leadership, commercial strategy expertise, and industry knowledge directly to the companies serving the scientific community.
Joan is a media and marketing strategist with over 30 years of experience helping life science companies connect with their audiences in meaningful ways. She was pivotal in launching and shaping BioSupplyNet, the industry’s first digital life science product directory. She has led and grown brands like Drug Discovery & Development, Genetic Engineering & Biotechnology News (GEN), and Biocompare. Her expertise spans audience development, brand building, and marketing strategy and execution, using a data-driven approach to bridge the gap between scientists and tool providers. By leveraging insights, analytics, and innovative media channels, she creates opportunities that foster engagement, discovery, and collaboration. With a deep understanding of traditional and digital media and innovative technologies, Joan is now helping clients develop solutions that amplify brand visibility, expand their reach, and drive measurable success.
With 20 years of experience in life science marketing, Lisa Huhalov helped drive Biocompare’s success, positioning it as a leading brand in the industry. As a top revenue driver, she was known for her ability to design and implement strategic initiatives that drove brand growth and delivered measurable results for partners. Now, as co-founder of Aurora Biomarketing, Lisa continues to build on her expertise, creating and executing innovative marketing strategies that elevate brand presence, foster thought leadership, and achieve tangible success for companies across the life sciences sector.
Now as co-founders of Aurora Biomarketing, they combine their market expertise with a data-driven, innovative approach to media planning, marketing strategy, branding, and audience engagement. They have a proven track record of creating impactful channels that connect companies with their target audiences and share a passion for helping clients build strong brands, expand their reach, and drive real results.
At Aurora, we don’t just plan media—we optimize it. More than an agency, we are your strategic partner, helping you reach the right audiences, maximize your budget, and deliver measurable results.
