Media Planning
- Media Planning Strategy Development
- Media Planning Review and Optimization
- Media Purchasing/Negotiation
- Media Plan Execution
- Campaign Metrics Management & Analysis
Audience Segmentation and Insights
- Persona Development
- Database Tagging Schema Development
- Customer Journey Mapping
- Custom Survey
- Lead Scoring and Lead Nurturing Campaign Development
Communication Strategy
- Brand Positioning and Voice
- Content Strategy
- Earned Media Placement Identification and Assistance
- Custom Content Creation
- Press Releases
- KOL Identification
- Thought Leadership Messaging
NEW! Platform Performance Optimization
Improve visibility, engagement, and ROI from your third-party product listings. Our Platform Performance Optimization service is designed to help life science companies evaluate and improve their presence on key third-party directories and marketplaces. If your programs run on auto-pilot, this service gives you the strategic insight and practical recommendations to turn them into high-performing channels.
- Current State Assessment
- Product Data Quality Review
- Performance Metrics Analysis
- Platform-Specific Optimization Plan
- Google Analytics & UTM Tracking Setup
Why Aurora
Industry Specialists
Decades of experience in life sciences give us the insight to navigate your market with precision.
Affordable Expertise
Our lean, focused approach eliminates unnecessary overhead, ensuring every dollar goes directly toward delivering impactful, efficient marketing strategies that shine.
Custom Solutions
Our flexible approach ensures your unique needs are met without unnecessary costs.
Marketing Team Extension
Consider us a guiding light within your team, seamlessly aligned with your goals.
Insight-Driven Negotiation
With decades of media leadership and experience, we understand the key performance drivers and strategies that maximize your marketing spend. We fight for your budget, secure the best value, and ensure every dollar delivers measurable impact.