Is AI Changing Your Life Science Marketing Strategy?

As scientists increasingly use AI to research products, compare suppliers, and evaluate solutions, marketers face new questions about brand visibility, competitive positioning, and the sources influencing AI recommendations.

Aurora Biomarketing is surveying life science marketers to understand how organizations are responding, what they’re measuring, and where they’re investing.

Share your perspective and help shape the industry’s understanding of this emerging challenge.

As a token of our appreciation, eligible respondents who complete the survey will receive a $5 Starbucks gift card.

Thank you for sharing your perspective!

Read the Survey Privacy Notice, including gift card eligibility.

Estimated completion time: 5 minutes

Survey Questions

How important is tracking AI citations, supplier visibility, and competitive positioning to your organization’s marketing strategy?

Does your organization currently use a third-party platform or service to track AI citations, visibility, or competitive positioning?

Which platform(s) or service(s) do you use? Please specify.

If so, which department primarily owns this responsibility?

Select one.

Digital marketing / SEO Product or brand marketing Marketing operations / analytics Corporate communications / PR Shared across multiple departments Other (please specify)

Please specify

How satisfied are you with your current approach to AI citation tracking and competitive analysis?

Asked of respondents currently using a third-party platform or internal/manual approach.

Have you ever wished your current solution provided different or more detailed data or analysis?

Asked of respondents currently using a solution.

Yes No Not sure

What additional data or analysis would you find most useful?

How important is it that AI citation tracking and competitive analysis reflect the specific scientific product categories and applications your company serves?

Which types of AI citation and competitive intelligence would be most valuable to your organization?

Select all that apply.

Understanding which suppliers and products AI mentions, cites, or recommends Comparing our company’s AI visibility and recommendations with competitors Identifying which scientific journals, editorial publications, and other sources AI cites Understanding which types of supplier-owned content AI cites (e.g., application notes, protocols, product pages, educational content) Evaluating AI answers to scientifically relevant questions rather than primarily brand- or keyword-based prompts Comparing results across scientific applications and stages of the buying journey Tracking changes in citations and competitive positioning over time Other (please specify)

Please specify

How would you prefer to receive AI citation tracking and competitive intelligence specific to your product categories?

Select your preferred option.

Self-service dashboard with regularly updated data Expert-prepared reports with findings, interpretation, and recommendations Combination of a dashboard and expert-prepared reports No preference Not sure

How frequently would your organization need updated AI citation and competitive intelligence findings to support marketing decisions?

What would your organization consider a reasonable annual investment for AI citation tracking and competitive intelligence specific to your product categories?

Consider the value of updated research, competitive comparisons, and actionable findings, whether delivered through a platform, reports, or a combination.